New Imaging, Little Details
Explore 3D images, 4D movement, HDlive lighting, and our HD Studio options. Every baby and every scan is different, so the views we capture depend on baby's position and visibility.
Looking for a memorable 3D/4D baby ultrasound near Plymouth, Massachusetts? Just a drive north, A New Conception is ready to welcome you from your home into ours.
Our family-owned and operated ultrasound studio has been part of Hanover since 2010. We have welcomed Plymouth families for years—and today, our newest state-of-the-art GE ultrasound machine brings even more beautiful ways to see baby with HDlive and HD Studio imaging.

Because your ultrasound can be more than an appointment. It can be a chance to watch those tiny movements, laugh together, and make a memory with the people who are already so excited to meet your baby.
Explore 3D images, 4D movement, HDlive lighting, and our HD Studio options. Every baby and every scan is different, so the views we capture depend on baby's position and visibility.
Grandparents, siblings, and the people closest to you are welcome. Our private scanning suite has comfortable seating, space for up to 10 guests, and two large OLED viewing screens and 3 extra viewing screens.
Our South Shore Sweetness and Lux Bébé packages include at no charge all your baby's saved photos and baby's ultrasound movie sent digitally. Our South Shore Sweetness package also offers lower weekday pricing.
Compare package inclusions before choosing the visit that's right for you. A New Conception has kept its affordable pricing for many years because we know that this experience is a special treat and we believe that everyone should have the chance to experience those moments at an affordable price.
We also offer $50 curious Mamma visits, Military and First responder discounts and client loyalty discounts. We are very proud of that!
For more than 16 years, we've helped South Shore families celebrate the little person they already love. Whether this is your first baby or your fourth, we want you to feel comfortable the moment you walk through our door.
We are proud to be a family-run studio, and we love sharing these moments with other families. Children are welcome, and your visit is about your baby and the memories you want to make.
Meet Our StudioPlanning a visit from Plymouth, Kingston, Duxbury, Carver, or the surrounding area? Here's where to start.
See baby move, stretch and make those sweet expressions when baby cooperates. Our detailed 3D/4D baby imaging experiences are especially popular later in pregnancy.
See 3D/4D/HDlive packages →Beginning at 14 weeks, plan your baby gender reveal together—or keep the news a surprise until you're ready to share it with family and friends.
Explore gender reveal visits →Starting at 6 weeks, choose an early pregnancy visit appropriate for your stage and prenatal-care status. The heartbeat is shown and you will hear it when visible for gestational age.
Explore early pregnancy options →
Actual ultrasound images are examples. Results vary with gestational age, position and visibility.
Coming from Plymouth? Many families travel north on Route 3 toward our Route 53 studio in Hanover. Depending on where you're starting in Plymouth, it may be around 20 minutes or longer; Google Maps will give you the current route and traffic conditions.
There's parking in front of the building. We're upstairs in Suite 4; please note that the studio is not wheelchair accessible.

Our studio is in Hanover, Massachusetts, at 1130 Washington Street, Suite 4—not in Plymouth. We regularly welcome families traveling from Plymouth and other South Shore communities.
Some parts of Plymouth are approximately a 20-minute drive from Hanover, while other neighborhoods take longer. Use the Plymouth-to-Hanover Google Maps link for an up-to-date route and estimated travel time.
Yes! Children and family members are welcome, with room for up to 10 guests in our spacious private scanning suite. Our two large screens help everyone enjoy the moment.
Several packages include digital keepsakes. Our South Shore Sweetness and Lux Bébé packages include all saved photos and the ultrasound movie at no extra charge. View current package details to see exactly what is included.
Our elective ultrasound visits are for bonding and keepsake purposes and do not replace prenatal care, diagnostic imaging, or medical advice from your healthcare provider.
We have shared the excitement with South Shore families since 2010. We hope your next favorite baby memory happens here in Hanover.
A New Conception is an elective, non-diagnostic prenatal ultrasound studio located in Hanover, MA. Image quality and the ability to see specific features vary from baby to baby. Ultrasounds here complement—not replace—your routine medical prenatal care.