Are you ready to meet "Your New Conception"?

Prenatal Care & Policies


We try very hard to keep a relaxed, leisurely, and stress-free atmosphere for everyone. For that reason, we ask that you read and adhere to the following appointment tips and policies.

Please plan to arrive 10 minutes EARLY for your ultrasound.

If you arrive late, then you have missed your appointment. Map your travel time in advance and allow for traffic as you would any other appointment.

In order to respect the time of our other paying clients, those who arrive late will have that much less time for their appointment, but will be charged in full. If we are unable to fit you into the schedule on that day, you will be charged for your appointment in full.

Proof of prenatal care must be shown before we can perform an elective ultrasound. Some examples would be ANY ONE of the following.

1. A dated ultrasound picture from this pregnancy or a screenshot
2. An appointment card from your prenatal provider
3. A short note from your prenatal provider stating that you are under their care for this pregnancy
4. Your prenatal welcome packet with your due date
5. If you use a patient portal for your prenatal provider, you may sign in and show us a date of a prenatal visit. A screenshot will work too

 Stay hydrated and drink some juice or a caffeinated beverage on the way to your appointment.

How much water should I drink while pregnant?

The recommended amounts of water each woman should drink during pregnancy vary depending on several other factors.

  • Body weight — Our bodies need 1 ounce of water for every 2 pounds of body weight. Your growing baby will add between 20 and 30 pounds to that number, so you need to adjust your water intake accordingly.
  • Activity levels — Your body uses up more water during exercise as it works to keep your muscles hydrated. Add one eight-ounce glass of water for each hour of exercise you take while pregnant.
  • Temperature — In warmer environments, the body produces sweat to keep us cool. The hotter we get, the more we sweat. Add an eight-ounce glass of water for every hour you spend in temperatures of 70 degrees or more.

How to calculate the ideal water intake for pregnant women

To find out how much water you should drink during pregnancy, use our body weight calculator.

100 pounds = 10 glasses

120 pounds = 10.5 glasses

140 pounds = 11 glasses

170 pounds = 11.5 glasses

200 pounds = 12 glasses

       Dress in a 2-piece outfit to easily expose your belly.

       We encourage you to bring your family, including children to share this experience with you.  Our scan suite fits 10 people comfortably.

       Please have a valid credit card ready when you book your appointment.

      A small deposit is required when scheduling your ultrasound.  You may pay the balance on the day of your ultrasound.

      If you pay by a credit card on the day of your visit, a $2.50 credit card processing fee is applied.  Thank you for understanding.

      We have a 24-hour cancellation policy.

      We understand that emergencies happen and you may not be able to make your ultrasound appointment. If a situation occurs less than 24 hrs before or on the day of your appointment, we will charge your credit card that we have on file for your visit. Simply text us proof of your emergency to 617-838-5466 when you find the time, and your deposit will be returned to you immediately.  We respect your HIPPA rights so your private information may be redacted or excluded..

      You may also e-mail us at Kim@anewconception.com. We apologize for this inconvenience, and we certainly never want to enforce such a policy. Honesty is the best policy!

      Illness Policy

      It is our goal at A New Conception Ultrasound Studio to maintain an environment of health and wellness. Our clients include pregnant women and unborn babies, and illness presents a greater risk to these populations. Therefore, to protect the health of our clients and staff, we ask that you call us at the earliest sign of illness to reschedule your appointment so that you can take the time to nurture yourself at home.

      Live Internet streaming and OnDemand Internet streaming is available with the Babyflix app with NO additional fees if a guest is unable to come to the ultrasound.

      Will my 3D ultrasound pictures be perfect?

      Well, the answer to that question is . . . hopefully, but not always. However, we promise to make every effort to obtain the best possible images. Every baby scans differently, depending on its gestational age, position, amount of fluid, and mother’s BMI.

      Unfortunately, we cannot make any guarantees that the images will be similar to those you might have seen elsewhere or even from our own studio, or that we can always meet everyone’s expectations. We have learned that a great picture is determined differently from person to person.

      In case of excess weight, having a high level of amniotic fluid is crucial for clear baby images.

      Perfection is subjective! We love action shots!

      Redo Policy

      If for some reason you must return for a redo scan, your redo ultrasound must be scheduled within 2 weeks. Occasionally, due to busy or conflicting schedules, we may make an exception. It is best to reschedule your redo appointment before you leave the studio. A $10 PPE fee will be charged.

      Child Policy

      We cater to families with kids and have play areas to keep them entertained. Please help us keep the play areas tidy and let us know about any spills or accidents.

      Share this fun experience with all your friends and family, even the little ones! Just make sure everyone respects our studio. If kids get out of hand, we may have to cut the scan short. We want you to relax, focus, and enjoy the ultrasound!

      Supervise your child around the ultrasound machine to avoid repair costs and session termination.

      Gift Cards

      Gift cards are valid for a specified dollar amount or package and are not redeemable for cash.  A New Conception is not responsible for lost or stolen gift certificates.  If you have purchased a gift certificate, you will not be required to leave a deposit at the time of scheduling. However, If you fail to show, your gift certificate will be voided.

      * When booking online with a gift certificate, please chose the "I HAVE A GIFT CARD" option and write the package of your choice or the amount of your gift card in the comment box.

      Right to Refuse Service Policy

      To safeguard our clients' best interests, our team may decline service at any point. While we welcome large groups to our family-friendly studio, disruptive individuals will be escorted out, and full charges apply.

      For the safety of our staff and families, our studio is video and audio taped at all times (except in the lavatory)