1. Information We May Collect

When you visit our website, schedule an appointment, contact our studio or receive services from A New Conception, we may collect information that you voluntarily provide to us.

Contact Information

This may include your name, email address, telephone number, mailing address or other information you provide when communicating with our studio.

Appointment & Service Information

We may collect information necessary to schedule and provide your ultrasound or related service, including pregnancy-related information that you choose to provide.

Payment Information

Payments may be processed through third-party payment-processing services. A New Conception does not intentionally store your full credit-card number on our own website systems.

Website & Device Information

When you visit our website, certain technical information may be collected automatically, such as browser type, device type, approximate location, IP address and website activity.

2. How We Use Information

Information collected by A New Conception may be used to:

• Schedule, confirm and manage appointments.
• Provide ultrasound services and related customer support.
• Communicate with you regarding your appointment or requested service.
• Deliver ultrasound images, videos or other digital materials associated with your visit.
• Process payments and transactions.
• Respond to questions, requests or customer-service concerns.
• Improve our website, services and client experience.
• Send promotional communications when permitted and when you have chosen to receive them.
• Comply with applicable legal or regulatory obligations.

3. How Information May Be Shared

A New Conception does not sell your personal information.

We may share limited information with companies that provide services necessary to operate our business, such as appointment scheduling, website hosting, payment processing, email or text communications and digital-image delivery.

These providers receive information only as necessary to perform services on our behalf and are subject to their own privacy and security practices.

We may also disclose information if required by law, legal process or governmental request, or when reasonably necessary to protect our rights, clients, business or others.

4. Ultrasound Images & Videos

During your appointment, ultrasound images and video may be captured as part of the service you selected.

Your images may be delivered electronically using third-party communication or file-delivery services.

A New Conception will not intentionally use identifiable client ultrasound images, photographs, videos or testimonials for public advertising or social-media purposes without appropriate permission.

5. Cookies & Website Technologies

Our website and the services that support it may use cookies and similar technologies. Cookies are small files that help websites function, remember preferences, understand website traffic and improve the visitor experience.

Your browser may allow you to block or delete cookies. Disabling certain cookies may affect how some portions of the website function.

6. Third-Party Websites & Services

Our website may contain links to third-party services, including appointment scheduling, payment services, social-media platforms or other resources.

Once you leave the A New Conception website, the privacy practices of the third-party website or service apply. We encourage you to review their privacy policies before providing personal information.

7. Information Security

We use reasonable administrative and technical measures intended to protect personal information from unauthorized access, loss, misuse or disclosure.

However, no website, electronic transmission or digital-storage system can be guaranteed to be completely secure. We therefore cannot guarantee absolute security of information transmitted or stored electronically.

8. Information Retention

We may retain information for as long as reasonably necessary to provide services, maintain business records, respond to client requests and satisfy applicable legal, accounting or operational requirements.

Retention periods may vary depending on the type of information and the service involved.

9. Your Choices

Depending on the information involved and applicable law, you may request that we review, correct or delete certain personal information maintained by our studio.

You may also unsubscribe from promotional email communications using the unsubscribe option provided in those messages.

Some information may need to be retained when required for legitimate business, legal or recordkeeping purposes.

10. Children's Privacy

Our website and online services are intended for adults arranging pregnancy-related services and are not directed toward children who are independently using the website.

Children may of course attend our family-friendly studio with a parent or responsible adult.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time as our business, website or services change.

When changes are made, the updated policy will be posted on this page with a revised “Last Updated” date.

Questions About Your Privacy?

If you have a question about this Privacy Policy or information you have provided to A New Conception, please contact our studio.