Please read our important Covid Guidelines & Procedures!

Appointment Tips & Policies

private ultrasounds near me

We try very hard to keep a relaxed, leisurely, and stress-free atmosphere for everyone. For that reason, we ask that you read and adhere to the following appointment tips and policies.

Please plan to arrive 15 minutes EARLY for your ultrasound.

If you arrive late, then you have missed your appointment. Map your travel time in advance and allow for traffic as you would any other appointment.

In order to respect the time of our other paying clients, those who arrive late will have that much less time for their appointment, but will be charged in full. If we are unable to fit you into the schedule on that day, you will be charged for your appointment in full.

Proof of prenatal care must be shown before we can perform an elective ultrasound. Some examples would be ANY ONE of the following.

1. A dated ultrasound picture from this pregnancy
2. An appointment card from your prenatal provider
3. A short note from your prenatal provider stating that you are under their care for this pregnancy
4. Your prenatal welcome packet with your due date
5. If you use a patient portal for your prenatal provider, you may sign in and show us a date of a prenatal visit

 Stay hydrated and drink some juice or a caffeinated beverage on the way to your appointment.

       Dress in a 2-piece outfit to easily expose your belly.

       We encourage you to bring your family, including children to share this experience with you.  Notice:  During the COVID pandemic, we are allowing 6 additional guests at this time for a total of 8 people per group. We are considered a health facility so, face coverings must be worn, even if you have been vaccinated.

       Please have a valid credit card ready when you book your appointment.

      A small deposit is required when scheduling your ultrasound.  You may pay the balance on the day of your visit by Visa, MC, Discover, Debit, Amex, or cash.

      If you pay by credit card on the day of your visit, a $1.50 credit card processing fee is applied.  Thank you for understanding.

      We have a 24-hour cancellation policy.

      We understand that emergencies happen and you may not be able to make your ultrasound appointment. If a situation occurs on the day of your appointment, we will charge your credit card that we have on file for your visit. Text us proof of your emergency to 617-838-4120 when you find the time and your fee will be returned to you immediately.

      You may also e-mail us at We apologize for this inconvenience, and we certainly never want to enforce such a policy. Honesty is the best policy!

      Illness Policy

      It is our goal at A New Conception Ultrasound Studio to maintain an environment of health and wellness. Our clients include pregnant women and infants, and illness presents a greater risk to these populations. Therefore, to protect the health of our clients and staff, we ask that you call us at the earliest sign of illness to reschedule your appointment so that you can take the time to nurture yourself at home.

      If you have a fever, severe cough, colored nasal discharge, or stomach ailment, we reserve the right to refuse service. Our clients and staff will have a better chance of remaining healthy if all guests follow these guidelines. Live Internet streaming and OnDemand Internet streaming is available with the Babyflix app if a guest is unable to come to the ultrasound.

      Will my 3D ultrasound pictures be perfect?

      Well, the answer to that question is . . . hopefully, but not always. However, we promise to make every effort to obtain the best images. Every baby scans differently, depending on its gestational age, position, amount of fluid, and mother’s weight. Unfortunately, we cannot make any guarantees that the images will be similar to those you might have seen elsewhere or even from our own studio, or that we can always meet everyone’s expectations. We have learned that a great picture is determined differently from person to person. If we are unable to get clear pictures due to the mother's weight, then we are under no obligation to redo the ultrasound free of charge. The reality is, it is simply physics that sometimes makes it difficult to see a baby clearly in some women with extra belly fat.

      Perfection is subjective! We love action shots!

      More on how to get the best possible ultrasound below:

      Redo Policy

      If for some reason you must return for a redo scan, your redo ultrasound must be scheduled within 2 weeks. Occasionally, due to busy or conflicting schedules, we may make an exception. It is best to reschedule your redo appointment before you leave the studio.

      Child Policy

      We are a family-friendly business, and we strive to  meet the needs of children and their families. We have 2 play areas for your children to keep them busy and enjoy themselves. Please be courteous to our staff and others by cleaning up our play areas before you leave our studio. Also, if a child has an accident or spill, please let us know as soon as possible so we may clean and sanitize the accident and keep our studio clean.

      We do encourage everyone to share this experience with ALL their friends, family, and loved ones, including children. With that said, we need everyone to respect our studio. If your child is being destructive or extremely misbehaved, we will end your scan early. 

      Please do not allow your child to roam BEHIND our ultrasound machine! If your child is not being supervised and is allowed to UNPLUG  any wires BEHIND the machine and causes any damage, we reserve the right to charge you for the repair costs. We will also end your session, and you will be charged in full. Our service tech charges $350 per visit PLUS repair fees.

      Snack Policy

      Snacks, refreshments, and candy are provided for our pregnant mommies to get your baby moving and give you a fun ultrasound. Please refrain from sharing the provided snacks with your entire family or large group. We have candy for children who are well behaved during your appointment, and we are happy to reward the children with the permission of mom and dad after your ultrasound.

      Coffee and tea are available for anyone in your party to enjoy while at our studio.  Our main goal is to provide for everyone to enjoy themselves while at our studio.

      Gift Cards

      Gift cards are valid for a specified dollar amount or package and are not redeemable for cash. A New Conception is not responsible for lost or stolen gift certificates. Please treat them as cash. If you have purchased a gift certificate, you will not be required to leave a valid credit card at the time of scheduling. However, If you fail to show, your gift certificate will be voided.

      Personal Items

      A New Conception is not responsible for lost or stolen items. We do keep a lost and found. If you think you have lost an item at our studio, please call us at 781-878-1230 and give us a description of your item.

      Mobile Phone Policy

      As a courtesy to our guests, we ask that you please turn your cell phones to silent when entering the studio and step outside to take a phone call unrelated to sharing your ultrasound. FaceTime is allowed at our studio, but no video can be taken of our techs during a scan due to HIPPA laws.

      Still photography is allowed as long is it does not interfere with the ultrasound experience. If time allows, we will show the baby on our TV screens AFTER the ultrasound and you can photograph away!

      Right to Refuse Service Policy

      In order to serve the best interest of our clients, our staff reserves the right to refuse service at any time. Although we are an extremely family-friendly studio and invite you to bring large groups, destructive persons will be kindly asked to leave and you will be charged in full for your package. We have never refused service to anyone, so in the unlikely event that you are refused service, please understand that it was necessary and very difficult for us.

      More on ~  How to get the best possible ultrasound

      So if you are pregnant, undoubtedly you’ve seen  the dreamy ultrasound photos that are popping up on your Facebook feed, Instagram and in local mommy groups. In the last 8-10  years elective ultrasounds have become increasingly popular and the trend continues to grow as more mothers are wanting to see their unborn baby’s face.  Thanks to advances in technology, ultrasound machines can render images that are more lifelike than ever before.

      But, before you get your hopes up that you’ll get those perfect full face photos like your sister or your friends, it’s important to know that no two pregnant women are created equal; and neither are their wombs.

      There are SEVERAL factors that influence the clarity and quality of the ultrasound photos. After performing these types of ultrasounds exclusively for 10 years, let me elaborate on those factors in order of importance:

       1. The Placenta Location:   

      The placenta is a liver like organ that develops inside the uterus during pregnancy and  provides oxygen and nutrients to the growing baby. The placenta is attached to the uterine wall either in the front (called an anterior placenta), or in the back (a posterior placenta) or sometimes at the top (fundal).

      If the placenta is anterior, it will be over the top of baby’s face, making it harder to get perfectly clear photos. Therefore, we suggest  getting your babyface ultrasound at 28-34 weeks, before baby gets too big and squished into the placenta. If your placenta is posterior, it will be under the baby, and you can wait until 32-38 weeks to have your ultrasound.  We can locate the position of the placenta on a gender scan and inform you of the best time to come for your 5D/HDlive ultrasound (which is a better version of 3D/4D). Your doctor may also inform you of this based on the anatomy scan.

      2. The Amount Of Amniotic Fluid:

      Everyone wants great images, but sometimes moms don’t realize that you have to drink your physician’s daily recommendation of water consumption (typically half your body weight in ounces of water per day) to achieve good vivid images. And if you don’t, you will most likely not get good vivid images. Regardless of great images, physicians recommend that you drink this water for proper lung development for your baby. This is very important. And there is nothing more frustrating to us when we know that we could have gotten good images for a mother if only she had been drinking her water goal!  If you have a hard time drinking water, try drinking Gatorade or other hydrating liquids.

      3. The Position Of The Baby: or Babies!

      It is ideal that baby is positioned  head down. This is the position baby should be in before you go into labor. This position yields the best imaging. The baby’s face should also be pointing upwards towards your stomach. If baby is looking towards your spine it would be impossible to get images. Babies in the breech position are  harder to get images of, especially with an anterior placenta, however we have been able to achieve some very good images on breech babies. If baby is transverse, or sideways, it’s nearly impossible to get any good images.

      If you are expecting multiples, then be sure to schedule your appointment a bit earlier.  The best time to visit with TWINS is between 24 and 26 weeks.

      4. The Make and Model of the Ultrasound Machine

      Just like any other technology, think Iphones or Droid phones, newer and  more modern devices and equipment produce better quality imaging. There are many major manufacturers of ultrasound machines and they are not created equal. The leading brand is GE. GE offers the latest cutting-edge technology and high definition ultrasound imaging. Ultrasound facilities that use newer, updated machines can provide you with better imaging of your baby.  The best tech in the world can only do as much as the machine they are working with!

      5. The Experience of the Sonographer

      Prenatal imaging is an art form and the ultrasound tech is the artist. Learning to do ultrasounds is not an easy endeavor and developing the hand eye coordination can only come through extensive professional training and several years of hands on practice. Having an artist’s eye is particularly helpful. Additionally, the ultrasound tech should be knowledgeable about tips and  tricks to get baby in the right position for imaging. You’ll want to choose a facility that has an experienced tech who has performed, not just hundreds, but thousands of ultrasounds and is knowledgeable about all aspects of imaging.

      There are additional factors that contribute to image clarity such as the location of the umbilical cord, the body fat of the expectant mother, and if the baby has hands and or feet up in front of he face during the scan.  If the umbilical cord is near the face it may superimpose onto the face, the same is true with hands and feet. If mother’s skin is looser or there is higher fat content, this causes a weakening of the ultrasound signal causing fuzziness.

      At A New Conception Ultrasound we are dedicated to ensuring we provide the best imaging for ALL of our clients. When you call to book your appointment we’ll ask you a few quick questions to make sure we get you in at the right time-frame to get the best images. We use  GE's latest High Definition Ultrasound machine and our ultrasound techs ( Kim, Erica & Sarah) have performed thousands of scans over the past 11 years in Hanover, Ma. We guarantee high quality pictures, meaning if we can’t get good images at your first appointment, we offer a free redo to try again. Sometimes though, you can do everything right and baby just wants to hide his or her face.  Don’t be disappointed if this happens, every baby is unique and special! Some just want to keep you guessing!