"A New Conception" is the leading ultrasound provider for "Your New Conception" ~ Hundreds of 5-Star Reviews!

Appointment Tips & Policies

We try very hard to keep a relaxed, leisurely, and stress-free atmosphere for everyone. For that reason, we ask that you read and adhere to the following appointment tips and policies.

Please plan to arrive 10 minutes EARLY for your ultrasound.

If you are more than 10 minutes late, then you have missed your appointment. Map your travel time in advance and allow for traffic as you would any other appointment.

In order to respect the time of our other clients, those who arrive late will have that much less time for their appointment, but will be charged in full. If we are unable to fit you into the schedule on that day, you will be charged a $75 service fee.

Proof of prenatal care must be shown before we can perform an elective ultrasound. Some examples would be

1.  A dated ultrasound picture from this pregnancy
2. An appointment card from your prenatal provider
3. A short note from your prenatal provider stating that you are under their care for this pregnancy
4. Your prenatal welcome packet with your due date
5. If you use a patient portal for your treating physician, you may sign in and show us your dated HCG blood test results.

 Stay hydrated and drink some juice or a caffeinated beverage on the way to your appointment.

       Dress in a 2-piece outfit to easily expose your belly.

       We encourage you to bring your entire family, including children to share this experience with you.

       Please have a valid credit card ready when you book your appointment.

      A small deposit is required when scheduling your ultrasound to validate your credit card.  You may pay the balance on the day of your visit by Visa, MC, Discover, Debit, Amex, or cash.

      If you pay by credit card on the day of your visit, a $1.50 credit card processing fee is applied. If you pay by cash, there is no processing fee. Thank you for understanding.

      We have a 24-hour cancellation policy.

      We understand that emergencies happen and you may not be able to make your ultrasound appointment. If a situation occurs on the day of your appointment, we will charge your credit card that we have on file a $75 broken appointment fee. Text us proof of your emergency to 617-838-5466 when you find the time and your fee will be returned to you immediately.

      You may also e-mail us at Kim@anewconception.com. We apologize for this inconvenience, and we certainly never want to enforce such a policy. Honesty is the best policy!

      Illness Policy

      It is our goal at A New Conception Ultrasound Studio to maintain an environment of health and wellness. Our clients include pregnant women and infants, and illness presents a greater risk to these populations. Therefore, to protect the health of our clients and staff, we ask that you call us at the earliest sign of illness to reschedule your appointment so that you can take the time to nurture yourself at home.

      If you have a fever, severe cough, colored nasal discharge, or stomach ailment, we reserve the right to refuse service. Our clients and staff will have a better chance of remaining healthy if all guests follow these guidelines. Live Internet streaming and OnDemand Internet streaming is available with the Babyflix app if a guest is unable to come to the ultrasound.

      Will my 3D ultrasound pictures be perfect?

      Well, the answer to that question is . . . hopefully, but not always. However, we promise to make every effort to obtain the best images. Every baby scans differently, depending on its gestational age, position, amount of fluid, and mother’s condition. Unfortunately, we cannot make any guarantees that the images will be similar to those you might have seen elsewhere or even from our own studio, or that we can always meet everyone’s expectations. We have learned that a great picture is determined differently from person to person. If we are unable to get clear pictures due to the mother's condition, then we are under no obligation to redo the ultrasound free of charge. The reality is, it is simply physics that sometimes makes it difficult to see a baby clearly in some women.

      Perfection is subjective! We love action shots!

      Redo Policy

      If for some reason you must return for a redo scan, your redo ultrasound must be scheduled within 2 weeks. Occasionally, due to busy or conflicting schedules, we may make an exception. It is best to reschedule your redo appointment before you leave the studio.

      Child Policy

      We are a family-friendly business, and we strive to understand and meet the needs of children and their families. We have 2 play areas and a quiet reading nook for your children to keep them busy and enjoy themselves. Please be courteous to our staff and others by cleaning up our play areas before you leave our studio. Also, if a child has an accident or spill, please let us know as soon as possible so we may clean and sanitize the accident and keep our studio clean.

      We do encourage everyone to share this experience with ALL their friends, family, and loved ones, including children. With that said, we need everyone to respect our studio. If your child is being destructive or extremely misbehaved, we will end your scan early. 

      Please do not allow your child to roam BEHIND our ultrasound machine! If your child is not being supervised and is allowed to UNPLUG  any wires BEHIND the machine and causes any damage, we reserve the right to charge you for the repair costs. We will also end your session, and you will be charged in full. Our service tech charges $350 per visit PLUS repair fees.

      Snack Policy

      Snacks, refreshments, and candy are provided for our pregnant mommies to get your baby moving and give you a fun ultrasound. Please refrain from sharing the provided snacks with your entire family or large group. We have candy for children who are well behaved during your appointment, and we are happy to reward the children with the permission of mom and dad after your ultrasound.

      Coffee and tea are available for anyone in your party to enjoy while at our studio, but they are not intended for take-out at the end of your appointment. Of course, there are always exceptions, but please respect our studio rules. Our main goal is to provide for everyone to enjoy themselves while at our studio.

      Gift Cards

      Gift cards are valid for a specified dollar amount or package and are not redeemable for cash. A New Conception is not responsible for lost or stolen gift certificates. Please treat them as cash. If you have purchased a gift certificate, you will not be required to leave a valid credit card at the time of scheduling. However, If you fail to show, your gift certificate will be voided.

      Personal Items

      A New Conception is not responsible for lost or stolen items. We do keep a lost and found. If you think you have lost an item at our studio, please call us at 781-878-1230 and give us a description of your item.

      Mobile Phone Policy

      As a courtesy to our guests, we ask that you please turn your cell phones to silent when entering the studio and step outside to take a phone call unrelated to sharing your ultrasound. FaceTime is allowed at our studio, but no video can be taken of mommy or our techs during a scan due to HIPPA laws.

      Every 3D and 4D ultrasound will be recorded during the session, and you can certainly take videos from the DVD or Internet stream when you are at home. Still photography is allowed as long is it does not interfere with the ultrasound experience. If time allows, we will show the baby on our TV screens AFTER the ultrasound and you can photograph away!

      Right to Refuse Service Policy

      In order to serve the best interest of our clients, our staff reserves the right to refuse service at any time. Although we are an extremely family-friendly studio and invite you to bring large groups, destructive persons will be kindly asked to leave and you will incur a service fee of $75 or equal to 50% of your package. We have never refused service to anyone, so in the unlikely event that you are refused service, please understand that it was necessary and very difficult for us.