About A New Conception

Baby Steven
Happy family comes to visit!

Our Approach is unique.  Experience the difference!

Our Studio is family owned and operated and it feels that way. The moment you walk in our door you feel relaxed and excited. It’s all about YOU while you are at our studio and even after you leave. We want you to have the most amazing experience and leave with a smile on your face.  Meet Baby Stewie here. Mommy and Daddy brought baby Stevie back to visit us!!! Isn’t he just the cutest little boy?


A moment in time, that will take your breath away. Experience the miracle!


1112 Washington Street
Lower level on left
Hanover, Ma 02339

1112 Washington Street, Hanover, Ma 3D 4D Ultrasound Studio

Exit 13 off of Route 3
From the south, exit left off ramp
From the North, Exit right off ramp
Route 53 diagonally across from Namco and the EXIT to Target


The entrance to our studio is on the left side of the building on the ground level.

We do have a ramp that leads right to the front door however, it is steeper than an average handicapped accessible ramp. Handrails and incline change will be completed in the spring!

Free ample parking and special Pregnant Parking spots just for you!

Thank you for your interest in A New Conception 3D Ultrasound Studio on the South Shore!

Kim Wallace, Owner 


Appointment Hours: Weekday, evening, Saturday and Sunday appointments available for your convenience 6 days a week by appointment. Our phones are answered 7 days a week.

Evening and Weekend appointments fill up quickly. We encourage you to use our easy online booking system whenever possible.  If you would like to schedule an appointment click any Book Now Icon.  If you are looking for a special date or a time that you do not see listed, please call the studio at 781-878-1230 to see if we can accommodate your request.

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Our Story, How and why we became a prenatal ultrasound studio.

A New Conception was “born” in 1990.  After the birth of my children, I was obsessed with anything “pregnant”.  I studied at ICEA and became a Certified Childbirth Assistant, Childbirth Educator and Doula.   I am also certified in the Ingham method of Foot Reflexology, which helps calm women in labor.  Then, I began making Pregnant Belly Masks in 1996. Mask making allowed me to explore my artsy side.
As a South Shore Mom, I thought it was important to bring this amazing technology to the parents-to-be on the South Shore.  The thought of driving into the city only to fight traffic, find a parking spot and walk forever, PREGNANT  for a prenatal Ultrasound stressed me out.  We are 10 minutes from Quincy Ma and Braintree Ma.

 It just makes sense to make the entire experience a great one from the moment you leave your home and walk into our home at A New Conception 3D 4D Ultrasound Studio.

We have families come from literally EVERYWHERE to see US!  Now, that’s exciting!  Our clients appreciate the special care and interest we take in them, their family and friends.

Peek inside our relaxing studio.


We know you have a choice when it comes to choosing a 3D ultrasound and  4D ultrasound provider. There are many reasons why expectant mothers and medical professionals can place their trust in A New Conception 3D Ultrasound Studio in Hanover, Ma.

    • We employ ARDMS and Registry eligible sonographers
    • A New Conception Ultrasound Studio has protocol in place in the event of an emergency, whereby the client’s physician or midwife will be contacted and notified of the concern.
    • A New Conception Ultrasound Studio utilizes the state of the art GE E8 Expert, the leader in the field of prenatal imaging.
    • Our equipment is fully serviced with routine preventative maintenance checks and medical device reporting.
    • Doctors and Midwives across New England refer patients to A New Conception Ultrasound
    • 60% of our business comes from Customer Referrals
    • We have imaged thousands of  babies since 2009
    • Our owner is a Childbirth Educator & Birthing Doula for 20+ yrs as well as a sonographer
    • Our Studio is large, comfortable and has a true spa atmosphere with 5 large viewing screens.
    • Family and friends, including children are always welcome and encouraged to attend all sessions.
    • A New Conception has 2 separate children’s play areas for their comfort and to keep them occupied
    • Live Internet Streaming is available for ONE low fee so that you may also include family and friends that are far away. If you choose Live Streaming, you will also receive an OnDemand account to have your ultrasound movie forever! You may even add more media to it.
    • A New Conception Ultrasound gives a portion of the proceeds from the sale of all of our Huggable Heartbeat bears to charity,  Children’s Hospital Boston & Dana Farber Cancer Center at South Shore Hospital.
    • We are a veteran family owned and operated business made up of professional women committed to offering amazing services and exceptional customer service.
    • We have a 100% gender accuracy guarantee

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