Etiquette and policies

Appointments: Please arrive at least ten (10) minutes prior to your appointment to check in and complete some paperwork.  In order to respect the time of our other clients, those who arrive late will have that much less time for their appointment but will be charged in full.  If we are unable to fit you into the schedule on that day, you will be charged a $75 service fee.  We try very very hard to keep a relaxed, leisurely and stress free atmosphere for everyone.

Cancellations/Rescheduling: We understand that sometimes circumstances beyond your control require you to cancel and/or reschedule your upcoming appointment. We kindly ask that you contact us via phone, 781-878-1230, text, 617-838-5466, e-mail or voicemail as soon as you are aware of a conflict.

  • If you need to cancel or reschedule services, we require at least 24 hours notice.
  • We require a valid credit card to reserve an elective ultrasound appointment.. With less than a 24 hour notice, you will be subject to a fee of  $75.  We do understand emergencies happen.  A  refund of your service charge will be refunded or applied to a rescheduled appointment with proof of the emergency situation.

Studio Emergency situation Policy:

  • We understand that emergencies happen and you may not be able to make your ultrasound appointment at the last minute.  If a situation occurs on the day of your appointment we will charge the credit card we have on file the $75 broken appt. or late cancellation fee. Please text us proof of your emergency to 617-838-5466 when you find the time and your $75 fee will be returned to you immediately. You may also e-mail us at Please understand that through the years we were “forced” to make a policy to cover last minute cancellations or broken appointments.  We apologize for this inconvenience, we certainly never wanted to enforce such a policy. Honesty is the best policy!

Redo Ultrasound Policy:  If for some reason you must return for a redo scan, your redo ultrasound must be scheduled within 2 weeks.  Occasionally, due to busy or conflicting schedules we may make an exception. It is best to reschedule your redo appointment before you leave the studio.   

Illness: It is our goal at A New Conception Ultrasound Studio to maintain an environment of health and wellness.  Our clients include pregnant women and infants, and illness presents a greater risk to these populations.  Therefore, to protect the health of our clients and staff, we ask that you call us at the earliest sign of illness to reschedule your appointment so that you can take the time to nurture yourself at home.   If you have a fever, severe cough, colored nasal discharge or stomach ailment, we reserve the right to refuse service.  Our clients and staff will have a better chance of remaining healthy if all guests follow these guidelines.  Live Internet streaming & OnDemand Internet Streaming is available if a guest is unable to come to the Ultrasound with our BabyFlix App.

Right to Refuse Service: In order to serve the best interest of our clients, our staff reserves the Right to Refuse Service at any time.  Although we are an extremely family friendly studio and invite you to bring large groups, destructive persons will be kindly asked to leave and you will incur a service fee of $75 or equal to 50% of your package.  We have never refused service to anyone, so in the unlikely event that you are refused service, please understand that it was necessary and very difficult for us.

Gift certificates are valid for a specified dollar amount or package and are not redeemable for cash.  A New Conception is not responsible for lost or stolen gift certificates. Please treat them as cash.  If you have purchased a gift certificate,  you will not be required to leave a valid credit card at the time of scheduling.  However, If you fail to show, your gift certificate will be voided.

Mobile telephones: As a courtesy to our guests, we ask that you please turn your cell phone to silent when entering the studio and step outside to take a phone call unrelated to sharing your ultrasound.  Face time is allowed at our studio.  No video can be taken of mommy or our techs during a scan due to HIPPA laws.  Every 3d and 4d Ultrasound will be recorded during the session,  you can certainly take videos from the DVD or Internet stream when you are at home.  Still photography is allowed as long is it does not interfere with the ultrasound experience.  If time allows, we will show the baby on our TV screens AFTER the ultrasound and you can photograph away!

Personal items: A New Conception is not responsible for lost or stolen items.  We do keep a lost and found, if you think you have lost an item at our studio, please call us at 781-878-1230 and give us a description of your item.

Children: We are a family-friendly business, and we strive to understand and meet the needs of children and their families. We have 2 play areas and a quiet reading nook for your children to keep them busy and enjoy themselves.  Please be courteous to our staff and others by cleaning up our play areas  before you leave our studio. Also, if a child has an accident or spill, please let us know as soon as possible so we may clean and sanitize the accident and keep our studio clean.  If your child is being destructive or extremely misbehaved, we will end your scan early.  We do encourage everyone to share this experience with ALL their friends, family and loved ones, including children.  With that said, we need everyone to respect our studio.

Our scanning suite has ample space for children to play.  Please do NOT allow your child to roam BEHIND our Ultrasound Machine!  If your child is not being supervised and is allowed to UNPLUG  any wires BEHIND the machine and causes any damage, we reserve the right to charge you for the repair costs.  We will also end your session and you will be charged in full.  Our service tech charges $350 per visit PLUS repair fees.

Snacks:  Snacks, refreshments and candy are provided for our pregnant mommies to get your baby moving and provide you with a fun ultrasound.  Please refrain from sharing the provided snacks with your entire family or group. We have candy for children who were well behaved during your appointment and we are happy to reward the children with the permission of  Mom & Dad after your ultrasound.
Coffee and tea are available for anyone in your party to enjoy while at our studio.  Our coffee and tea is not for take out at the end of your appointment.  Of course, there are always exceptions but please respect our studio rules.  Our main goal is to provide for everyone to enjoy themselves while at our studio.

We hope to meet you and your baby!




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